In the ultimate we saw this one coming, servers are down for Marvel’s Comics mobile app and comic downloading platforms due to the incredible response to the recently announced Marvel promotion giving away over 700 #1 issue comics for free! Announced at the South by Southwest® (SXSW®) Festival, Marvel’s promotion was to give followers of the brand, now owned by the Walt Disney Company, until 11p.m. Eastern Time on Tuesday, March 12 to grab their own batch of up to 700+ digital comics. While we can’t know for sure just how many people have attempted to download this app, we can certainly project that it is quite substantial to say the least. In fact when we reached out to ComiXology the underlying technology partner for the Marvel app, they had this quite jovial remark that sums it up quite nicely:
@damousenews ALL OF THE TRAFFIC.
— comiXology Support (@cmxsupport) March 12, 2013
We believe Marvel will probably have to extend the promotion but at this point it’s not quite clear that any decision has been made on that. We are following this story and we will update this post as news breaks and hopefully as service gets restored.