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The Walt Disney Company’s second quarter earnings revealed two sore spots in what otherwise was a very impressive showing.  The two lines of business that are in need of a turnaround are Disney Interactive (the Walt Disney Company’s gaming division which has seen tremendous consolidation around mobile gaming and their one big console initiative Disney Infinity) and Disney’s broadcast television station ABC which is in desperate need of primetime hits.  Disney Interactive will likely not break even until next year because of the push back of the Disney Infinity launch date, but CEO Bob Iger still believes it will drive profitability soon.  With the most recent partnership with Electronic Arts (EA) to produce future console gaming titles using the newly acquired Star Wars brand, the news for Disney Interactive has been trending positive.  The picture at ABC however, is a bit more gloomy with a business model that continues to be stretched thin as web and mobile continue to change traditional media viewing habits.  That said the biggest hurdle facing ABC is the need to produce more in-house primetime hits.  Today, ABC may have just found its next one.

 

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Spoiler Alert: #COULSONLIVES

 

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Marvel’s Agents of Shield hopes to bring some of Marvel’s overly abundant big-screen success to your living room and with The Avengers own director Joss Whedon at the helm, the chances for success seem to be weighted favorably.  The show stars Clark Gregg who reprises his role as Agent Phil Coulson and follows him along as he assembles an incredible team of agents under the law-enforcement agency S.H.I.E.L.D. that Marvel fans are quite familiar with.  Coulson’s team will undoubtedly attempt to save the world and perhaps stem the tide over at ABC all in one marvelous swoop.

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Coulson’s team will attempt to save the world and stem the tide over at ABC all in one marvelous swoop.

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The Rising Tide Viral Marketing Site

 

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Today Marvel and ABC launched the first full teaser trailer for the upcoming show for ABC (whose air date has yet to be officially set) and launched a viral marketing site that takes the form of a pseudo conspiracy blog under the fictitious banner of “The Rising Tide.”  The viral marketing site includes everything from purported video captures of Iron Man and The Hulk to messages that read, “is this a sinkhole, or is it really the site of superhuman activity?”  Surely we know the answer to that but the unknown is of interest to ABC, Marvel and the Walt Disney Company at large so of course Da Mouse will continue to provide coverage of this soon-to-launch series as we countdown to this latest Marvel endeavor.

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