It is almost time for the blazing theatrics of the world’s sport as World Cup fever begins to sizzle from Brazil. And this year Downtown Disney experiences some of that adrenaline, love for country, culture and the celebration of athleticism as United World Soccer makes its debut at Downtown Disney West Side. We visited the store on opening night and it was incredible to see the enthusiasm of first time visitors and other fans of the central Florida based soccer store who lined up repeatedly as they awaited a chance to go inside. A matter of time before soccer is one of the most popular sports from sea to shining sea. From the outside the store is welcoming with its simple design. It is alluring with the sheer bravado of athletic mannequins sporting the latest team gear and evoking a sense of peak performance and patriotic pride. Inside the store is relatively small, as you’d expect from this storefront at Downtown Disney West Side but it feels no less impressive. The vibrant colors of soccer teams’ jerseys from around the globe adorn every nook of this store as it maximizes its space with the sheer beauty of its main product. Televisions dawning live broadcasts of the game so many around the world adore with unmatched passion only add to the feeling that this place is part of something bigger. The phenomena of soccer is just beginning to take root in the United States. As more Americans are exposed to the wonders of the game, demographics continue to change within the nation and importantly as major broadcasters such as the Walt Disney Company owned ESPN place larger and larger bets on the game’s growing popularity, it’s only a matter of time before it is one of the most popular sports from sea to shining sea. United World Soccer provides Downtown Disney with a new distinctive offering. United World Soccer stands at the brave frontier of the latter inflection point and provides Downtown Disney with a new distinctive offering albeit in a limited scope. You can purchase your very own jersey of your favorite team or perhaps select a favorite jersey and follow that team as you join the world of soccer. Each jersey can also be customized with the official, authentic branded lettering and numbering for an additional fee. And once you are done with your selections the store is making use Square payment readers that along with looking modern should provide customers with additional benefits in the long-term. Of course long-term evokes our biggest questions about the new store, how long is it expected to be at Downtown Disney and are there any plans for a larger, flagship style store at Disney Springs proper? Luckily, we have answers to both. A larger store at Disney Springs is a worthy goal. Sources familiar with the matter have shared with us that United World Soccer will be at Downtown Disney through December 2014 and anything after that would depend on the success of the soccer store’s third location. Perhaps more exciting is that building a larger store at Disney Springs is under preliminary consideration should the success of the store warrant the additional investment. The larger store could potentially offer more of the apparel United World Soccer usually sells at its significantly larger previous iterations at The Florida Mall in Orlando and at Westfield Countryside Mall in Clearwater, Florida. Just like the sport that it supports (United World Soccer sponsors Orlando City Soccer), it will be exciting over the next several months to see just how much it can rise. For now we are just left trying to decide what name to put on the back of our team USA jersey.