Would you like a little extra pixie dust with your latte?
Well, Starbucks & Disney have teamed up once again to open today the first company-operated Starbucks location at Downtown Disney in Anaheim, California. Company-Operated you may ask? We already know that Disney operates several Starbucks across Disney theme parks all over the world, but this particular store is going to be run by Starbucks. Arthur Rubinfeld, Chief Creative Officer & President of Global Innovation for Starbucks says, “This store is a reflection of two iconic brands coming together to offer their customers the kind of high quality experience they expect in a way that embodies the unique passion of each.”
The new Downtown Disney location will bring one of the most engaging Starbucks experiences ever with technology and content designed specifically for the store. This includes introducing customers to the story behind Starbucks coffee projected across a 10-foot video installation in addition to a first-of-its-kind interactive touch screen that will inspire moments of playful creativity for even the youngest visitors. The store will also offer some of the rarest coffees available as part of the Starbucks Reserve® coffee line and Clover® brewing system. This sustainably built to LEED standards location will include an outdoor patio designed around an old growth tree, reclaimed wood siding and a living, green wall with more than 1,000 native plants in the shape of a coffee cup that serves as a backdrop to capturing memories for visiting guests.
“Guests visit Disney parks and resorts around the world to share experiences with their friends and families and to create memories that will last a lifetime,” said Daniel Delcourt, Vice President of Disneyland Resort Hotels and Downtown Disney. “This new location at Downtown Disney will appeal to their love of Starbucks, and provide yet another memorable experience at the Disneyland Resort.”
Over the next year, Starbucks and Disney will bring five more Starbucks locations to guests. These include: one additional Starbucks-operated location in Downtown Disney at the Disneyland Resort, two Starbucks-operated locations at Downtown Disney at the Walt Disney World Resort and two Disney-operated locations at Disney’s Animal Kingdom and Disney’s Hollywood Studios.
I don’t know about you guys but a grande latte with a little bit of pixie dust after a long day at Disney theme parks, sure sounds good to me!