Whether you think MagicBands are the greatest innovation to come to theme parks in this decade, or a financial boondoggle for the Walt Disney Company you can at least take solace that now after months of delay all Annual Passholders can finally have their own MagicBand ordered. By visiting the Passholder section of the My Disney Experience portion of Walt Disney World’s website, users can sign in and get started customizing their very own MagicBand that should ship later this month.
Though the system has been plagued with issues from the very start, many which we’ve encountered first-hand, overall FastPass+ and My Disney Experience in general appears to be smoothing out the rough edges and iterating much faster of late. Of note for the privacy minded is the too vague for the average consumer (something we don’t approve of) but very visible “fine print” (something we are glad Disney has included) that states,
The MagicBand uses radio frequency (RF) technology and can be read by short and long-range readers located at the Walt Disney World Resort. If you prefer to use an RF card, which cannot be detected by long-range readers, you can request an RF card at your Disney Resort hotel, and you do not need to customize your MagicBand.
For those who tuned out after that somewhat verbose language, what you can draw from the above is that if you opt-in to using the MagicBand you can expect that your location and other interactions whilst at Walt Disney World shall be tracked. Disney is quick to point out all of the enhancements that it shall be able to provide the user through the collection of this data though we do worry about the potential for misuse. Privacy concerns or not, we’d love to know what you think and what experiences good or bad you’ve had lately with MagicBands, FastPass+ and other areas of My Disney Experience.