The Walt Disney Company is restructuring its traditional media business on the fly, something any industry professional will tell you is a monumental task. Yet with the launch of the promising Disney+ streaming video service coming later this year, much like the Avengers, Disney might just be up to it. In fact just one month after the launch of Disney+, on December 11, 2019 Avengers: Endgame will make its way onto the streaming service. This is one of the crucial early content additions to Disney+ as it aims to take on Netflix in consumer mindshare and subscriber count.
Avengers: Endgame is already the second highest grossing film of all-time after just two weeks in theaters. It is the fastest movie to reach the $2 Billion mark and Disney is hoping its successful box office translates to subscribers to its new direct-to-consumer (DTC) streaming service. This latest Marvel blockbuster will lead the way for a continuous charge of films that will go from movie theater to streaming on Disney+ in short order. As Disney CEO Bob Iger was happy to point out, Endgame lays the foundation for the next phase of the Marvel film slate, so having the Avengers assemble on Disney+ is very important so as to further acclimate Disney’s massive audience to storylines that will play out in the years to come.